In producing films, a director often influences the story on how they want the story to be told, from the screenplay, the lighting, production design, special effects, music scoring and cinematography. each director wants to be different from one another, and to do that they follow their instinct and goals in achieving their desired film, most directors in the Philippines focuses on the genre that they know more about, some are always using the same his/her favorite actor/actress, some choose to produce trilogy films, and some chooses to produce long duration films.
Filipino directors are keen on telling stories that resemble the daily life or dream of any given Filipinos around the world. Supported by their production crew that consist of great talents and artists that had proven themselves to be qualified for the job and they are challenged by misfortune, lack of resources, health problems and many more, but they still move forward everyday to produce films and provide entertainment and information to all audiences. Their daily hard work shows how their role as filmmakers are important for the community by means of content and product innovation that generates economic progress for the Philippines.
Photo of director Antoinette Jadaone courtesy to GenerationT
Antoinette Jadaone
Started her career in the entertainment industry on a 2011 film titled "Six Degrees of Separation from Lilia Cuntapay" as a director and writer. The origins of the film was from an experience where she noticed the different treatments received by the "extras(the unimportant roles)" and the "Big star actors" in the film industry. aside from her award winning films such as Fan Girl, #WalangForever, and All you need is Pag-ibig she is also a co-host in a Podcast exclusive on Spotify titled "Ang Walang Kwentang Podcast" together with her filmmaker and real-life friend JP Hacab.
Movie poster of "Fan Girl" courtesy to IMDBFan Girl
"An infatuated fan finds an unexpected way to meet her celebrity crush and discovers a dark reality behind the facade of fame and her fantasy world."
The story deals with the reality of what the audiences can't see behind the camera, showing that the people are only in-love with the character that comes from the screen and in reality the actor is way different from his role. starring Paulo Avelino as a fictional version of himself and Charlie Dizon as jane an obsessed teenage girl. As seen from the trailer due to Jane's obsession she invites herself to the life of Paulo Avelino and discovers the whole truth about him. The film was a challenge to the actors for their roles require a different approach and method. what director Antoinette Jadaone did for the character of Paulo Avelino was to mix and match certain characteristics about himself for for him portraying himself was a hard task for he didn't know himself and he didn't know how the people see him as for the role of Jane the fan girl, a certain method was applied to the actress Charlie Dizon where she was treated as an actual fan, no access for a shooting tent and standby area, she is not allowed to talk to Paulo, director jadaone also advised Charlie to use a cute photo of Paulo Avelino as a wallpaper of personal phone to fully submerge to the idea that she is obsessed with Paulo and she is just a fan. The film won 9 awards including Best Picture, Best Screenplay, Best Actress: Charlie Dizon, Best Actor: Paulo Avelino, Best Director: Antoinette Jadaone, Best Cinematography, Best Sound, Best Editing, Best Virtual Float - 3rd place.
Movie poster of "That thing called tadhana" courtesy to IMDB
That Thing Called Tadhana
"A woman struggling to meet airline baggage requirements meets a man who comes to her aid. They form a friendship that helps them mend each other's hearts."
The story deals with the reality that everyone should learn how to get rid of their own excess baggage. Staring Angelica Panganiban as Mace a broken hearted women and JM De Guzman as Anthony also a broken hearted men, in their situation Mace deals with her own struggle by letting out his anger and focusing it around her and Anthony deals with his own struggles by focusing on somebody else or looking out for someone which is Mace. The story was a minimalist approach to rom-com films where they focus on creating character and story development. simplifying the degree upon which the characters interact creates an understanding that this film was not exaggerating and that it is a simple realistic film. The film won 4 awards including Audience Award, C1 Original Awards: best actress, Champion Bughaw Awards, and Grand Jury Award: Best Narrative Feature.
Movie poster of "Alone Together" courtesy to IMDB
Alone Together
"College sweethearts Christine and Raf meet again for the first time eight years after their breakup. Once an overachieving art student, Christine has become a failure, whereas Raf, a guy nobody thought, would be a great."
The story deals with the idea of the cost of making the right decisions. Staring Liza Soberano as Christine "Tin" M. Lazaro and Enrique Gil as Rafael "Raf" F. Toledo, in making the film, the actors are thought of how should a UP college student should look and act like, director Antoinette Jadaone and most of the production team are an alumni of UP and knows about such things thus applying their shared representation of a UP couple, the film also featured some New York Genz elements and historical arts that was used to be the mood of the films, the film was heavily treated with the colors that matches the Spolarium for it is one the the key visuals of the film.
Pocast poster of "Ang Walang Kwentang Podcast" courtesy to Plinkhq
Ang Walang Kwentang Podcast
"Filmmakers and real-life friends Antoinette Jadaone and JP Hacab ley you eavesdrop on their hilarious and sometimes *insightful* converstations with their guests as they make tsika about love and hugot, pop culture, and treding topics that make their heart a-flutter or a a-angry. Dahil ang pag-ibig, dapat shine-share. New episodes every Monday and Tuesday! A Spotify exclusive. Powered by Anima Podcast"
The podcast's intention is to provide a real and casual talk where the importance is not an issue hence the title, it provides special information about the media industry in terms of being a director or making films, aside from that the podcast wants to create a community of like minded people to be casual and have an entertaining time with the hosts.
The Signature
as a filmmaker, director Antoinette Jadaone creates films that could tell a proper story by presenting or showing what she wants to say for the audiences, she creates films to tell a message, a story or to notify her audience with new information. without exaggerations director Antoinette Jadaone can create stories and films that documents a life or experiences of people, focusing on non fiction events in life that concerns the mind of a Filipino, the films above are part of director Jadaone's interpretation of Filipinos, in Fan Girl, the story revolves in the experiences of the fan and idol. In That Thing called Tadhana, the story revolves around the struggles of Mace and Anthony, and in Alone /Together, the story is about a UP couple's decisions. These films are correlated to the life of director Jadaone and by interpreting her life to film, she created masterpieces of her own.
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written by Ramon Louis A. MendozaRamon Louis A. Mendoza is a digital marketing intern of PS Media Enterprise and a third year college student pursuing Bachelor of arts in communication at Batangas State University Lipa Campus
